Now in beta — request access

Narrative-Native
Advertising for Games

Brands influence how scenes look. Developers monetize with 3 lines of code. No banners. No popups. Just story.

I'm a Brand I'm a Developer

8 Affinity Types

70% Revenue Share

Any Game Engine

REST API First

26+ Prompt Packs

Ads That Belong in the Story

Traditional in-game ads break immersion. Scrya ads enhance it — shaping visuals, dialogue, and atmosphere to match your brand.

Visual Pipeline Influence

Brands shape lighting, effects, and locations. A warm brand gets golden hour lighting. An adventure brand triggers epic vistas.

SDK-First REST API

Three API calls: match, render, record. Works with Unity, Unreal, Godot, Web — any engine that speaks HTTP.

Real-Time Analytics

Daily impressions, geo breakdown, affinity effectiveness, budget pacing — all via API. No dashboard lock-in.

Prompt Pack Marketplace

26+ curated prompt packs across 9 types. Brands, creators, and developers publish and subscribe to shared visual libraries.

How It Works

Four steps from campaign setup to rendered scene.

Match

Our matching engine finds the best ad for the current game scene based on geo, category, mood, and affinities.

Bias

The visual pipeline shifts — lighting warms, effects go cinematic, locations align with the brand's aesthetic.

Render

The game engine renders the scene with brand-influenced visuals. A narrative hook weaves into dialogue naturally.

Analyze

Every impression is tracked — daily metrics, geo breakdown, affinity effectiveness, and budget pacing in real-time.

For Brands

Place your brand inside game narratives. Influence how scenes look and feel. Preview placements before spending a dollar.

CPM pricing from $1.00
8 affinity types for precise targeting
Live placement simulator

Open Marketplace

For Developers

Monetize your game with zero UI disruption. Three API calls. 70% revenue share. Works with any engine.

70% default revenue share
Session fatigue controls
Creator blocklists

Start Integrating

For Creators

Publish prompt packs that shape how AI generates visuals. Build a following around your aesthetic — earn when others subscribe.

9 prompt types (actions, camera, effects, and more)
Private, team, or public visibility
Genre affinity linking across packs

Open Pack Builder

SimWorld

Persistent narrative simulation. Synthetic characters live, remember, and evolve — powered by local LLMs and constitutional governance.

8 themed worlds (spy, heist, western, and more)
Emergent action vocabulary
CQ evolution + constitutional governance

Open SimWorld Viewer

Three API Calls. That's It.

Integrate in minutes, not months.

integration.py

# 1. Find the best ad for this scene
match = await api.post("/api/ads/match", {
    "game_id": game_id,
    "player_geo": {"country_code": "US"},
    "game_context": {"mood_tags": ["tense"]}
})

# 2. Inject the narrative hook into dialogue
dialogue.insert(match["narrative_hook"])

# 3. Record the impression — you get paid
await api.post("/api/ads/impressions", {
    "campaign_id": match["campaign_id"],
    "creative_id": match["creative_id"],
    "game_id": game_id
})

Ready to Get Started?

Join the beta. Place your first narrative ad or monetize your first game today.

Read the Quickstart Try the Marketplace

Narrative-Native Advertising for Games